In SEO, two important metrics often come up: Domain Authority (DA) and Page Authority (PA). Both scores, developed by Moz, help determine how well a website or specific […]
Maximise Media
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Decoding Google’s Core Algorithm Update for November 2024
Google has officially launched its November 2024 Core Algorithm Update, a significant change in its search ranking system that impacts websites globally. As always, core updates aim to […]
Maximise Media
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Google Ads Performance Max Updates Advertisers Should Know
Google Ads has rolled out exciting updates to Performance Max. These changes aim to enhance your advertising strategies and performance. The latest updates to Performance Max offer advertisers […]
Performance Marketing
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Performance Marketing Pricing Models: How to Set Your Service Rates?
As a performance marketer, one of the most challenging decisions you’ll face is how to set your service rates. Charge too little, and you undervalue your expertise. Charge […]
Performance Marketing
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How Long Does It Take to See Performance Marketing Results?
Frustrated by the lack of immediate results from your performance marketing campaigns? You’re not alone. It’s very common for marketers to panic if they don’t break through advertising […]
Maximise Media
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Newspaper Ads vs Digital Ads: Which is Better for Sales?
With the outlook of advertising constantly shifting, choosing between newspaper and digital ads can feel like navigating a maze. Are traditional ads still relevant, or has the digital […]